Have you ever created incredible social media content but saw no impact on your likes, comments or shares? Or, created content that did not reach your relevant audience? In this post, we’re discussing why creating a strategy helps you make the most of your social media efforts.
Social Media Strategy versus Management
A common theme we see with small businesses is that they manage social media accounts without a roadmap. A social media strategy is different from social media management – a strategy is a blueprint for all your social media marketing efforts.
Social Media Management, on the other hand, is the execution of this strategy through the daily running of channels. It is possible to manage a social media account without a strategy, but this may have your content falling on deaf ears.
Taking the time out to draft a strategy allows you to identify what you hope to achieve through your social media marketing. It will save time in the long run, make the most of your content creation efforts and help you stay on brand. And most importantly, it helps you see what is and what isn’t working.
Here are some reasons why a strategy is important.
It helps you define Social Media Goals
A Social Media Strategy supports your business goals. If your business goal is to increase sales of your product, your social media goal could be to encourage viewers to visit your website. Having clarity on your social media objectives allows you to pick the right metrics and hence create effective content. Some metrics include: engagement via likes and comments, shares, website visits or profile visits.
Allows you to have clarity on your ideal customer
A Social Media Persona is your ideal customer characterized. Where is your ideal customer located? What is their age group? Their preferred social media channels? By giving your ideal customer a persona, you can gain insight into where you should be investing your efforts.
Helps you Narrow down your relevant channels
With a wide range of choices, it can be overwhelming to choose which social media platform to use for your business. With defined goals and an idea of where your relevant audience is, you can narrow down your options. If you’re in the B2B space this may include Linkedin & Facebook groups whereas if you’re a startup fashion brand for a younger audience, Instagram and Tiktok may be your consideration.
Identify your core topics through Content Pillars
Content Pillars are the main categories for your content. These are the overarching topics that you use throughout your calendar. Each pillar has a unique goal. For example if you’re a Beauty Service Provider, content pillars may include promotional content to encourage sales and conversational content to engage your community.
Want to learn more about creating an effective Social Media Media Strategy ? Share your thoughts – email us at [email protected] or follow us on Instagram @swatchsocialagency. Sign up for our mailing list for more industry insights and social media tips!
Written by Natalya Kamal
