About
swatchsocial

Swatch Social was developed on the idea that social media is not just an extension of the marketing department – it’s a separate entity . A business requires dedicated social media efforts from creative content, to on-brand scroll-stopping copywriting. We have a vast network of freelance copywriters, content creators, and creatives and work with small businesses to tell their story.

Core values

CREATIVE

Focused on creative content, strategy and innovative solutions based on industry insights

CONSUMER-CENTRIC​

We believe content is in the eye of the beholder and should speak direct to consumer

COLLABORATIVE

Co-working with talent that opens up to new avenues of inspiration

CONSCIOUS

Ultimately we want to use our content as a means to create social impact

Natalya Kamal
founder & Director

7+ years of experience working in both agency and brand environments in Islamabad, Lahore, and global brands. Swatch Social is my cumulative experience and skills I’ve acquired along the way. My areas of expertise include social media content strategy (Instagram, Twitter, Linkedin, Facebook, Pinterest), brand styling, product photography, copywriting, and visual storytelling.

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